Next Generation LVT Floors Designed for Style & Sustainability
The cream will rise to the top. Innovation is important but assuming the playing field is even; design, color and maintaining consistent quality will be the x factor. A lot of people talk about design but it's either you have it or you don’t. You will see a stronger divide between brands driven by design versus logistics low price LVT brands. The companies who fall in the middle will find it harder to maintain market share. 2017 will be the beginning of the pretenders being replaced by the contenders. With so many new companies combined with companies that have been in the market for years that have been doing business because of no competition will see stagnant or no growth while replaced by LVT brands that are tuned into today's environment, trends and logistics.
- MICHAEL RASKIN, FOUNDER & CEO